Designed for Success - Better Living and Self-Improvement with Midcentury Instructional Records (The MIT Press)

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  • TypeE-Books
  • LanguageEnglish
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Designed for Success: Better Living and Self-Improvement with Midcentury Instructional Records (The MIT Press)



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English | May 14th, 2024 | ISBN: 0262048833 | 328 pages | True EPUB | 10.09 MB

A charmingly illustrated history of midcentury instructional records and their untold contribution to the American narrative of self-improvement, aspiration, and success.

For the midcentury Americans who wished to better their golf game through hypnosis, teach their parakeet to talk, or achieve sexual harmony in their marriage, the answers lay no further than the record player. In Designed for Success, Janet Borgerson and Jonathan Schroeder shed light on these endearingly earnest albums that contributed to a powerful American vision of personal success. Rescued from charity shops, record store cast-off bins, or forgotten boxes in attics and basements, these educational records reveal the American consumers’ rich but sometimes surprising relationship to advertising, self-help, identity construction, and even aspects of transcendentalist thought.

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