Marketing and Smart Technologies - Proceedings of ICMarkTech 2024, Volume 2
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- TypeE-Books
- LanguageEnglish
- Total size91.4 MB
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- Last checkedJun. 04th '25
- Date uploadedJun. 04th '25
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Marketing and Smart Technologies: Proceedings of ICMarkTech 2024, Volume 2
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English | July 10, 2025 | ISBN-10: 9819630800 | 943 pages| Epub PDF (True) | 91.3 MB
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2024), held at University of Azores, Ponta Delgada, Azores, Portugal, between December 5 and 7, 2024. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
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