Udemy - CMO - Strategic Marketing Director [EN]

  • CategoryOther
  • TypeTutorials
  • LanguageEnglish
  • Total size3 GB
  • Uploaded Byfreecoursewb
  • Downloads81
  • Last checkedDec. 24th '25
  • Date uploadedDec. 24th '25
  • Seeders 3
  • Leechers7

Infohash : DB54711B4631C6F77390639E5D4E12E281046A2B

CMO: Strategic Marketing Director [EN]

https://WebToolTip.com

Published 11/2025
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Language: English | Duration: 5h 27m | Size: 3.04 GB

Marketing strategy | CMO budget and metrics | Brand and digital | Marketing team | AI tools for growth

What you'll learn
Conduct a marketing audit within the first 30 days of the CMO's tenure and develop a clear action plan.
Conduct market, competitor, and unit economics analysis, turning insights into strategic decisions
Build a marketing strategy that is aligned with business goals and understood by the CEO/board
Apply key frameworks: 4P, STP, Ansoff, Customer Journey, strategy matrices
Create an annual marketing strategy and defend it before management
Develop value propositions and brand positioning, create a Brand Plan
Manage digital marketing: SEO, paid media, SMM, email, CRM, content marketing
Building performance marketing: attribution, optimization, funnel from lead to revenue
Manage budgets, calculate CAC, LTV, ROMI, CLV, and make decisions based on financial metrics
Create a Digital Dashboard and manage marketing through a system of metrics
Build the structure of the marketing department, assign roles and areas of responsibility
Manage the team, set KPIs, build reports, and interact with sales/product/CEO
Apply AI tools in marketing, automate processes, and build an AI Roadmap

Requirements
No special knowledge is required to get started — the course is also suitable for those who are just preparing to grow to the level of CMO.
Experience in marketing is desirable: digital, brand, product, performance, or communications.
It is beneficial to have basic analytical skills, data handling skills, and an understanding of marketing channels.
You need a computer or smartphone to view lessons and complete exercises.
The main requirement is the desire to move to a strategic level and manage marketing as a system.

Files:

[ WebToolTip.com ] Udemy - CMO - Strategic Marketing Director [EN]
  • Get Bonus Downloads Here.url (0.2 KB)
    • ~Get Your Files Here ! 1 - The role of the CMO and a quick marketing audit for the new director
    • 1 - The first 30 days of CMO quick audit and plan - CMO 01 First 30 days.pdf (8.6 MB)
    • 1 - The first 30 days of CMO quick audit and plan.mp4 (405.3 MB)
    2 - Market, competitor, and unit economics analysis for strategic decisions
    • 1 - Market and competitor analysis - CMO 02 Diagnosis.pdf (4.7 MB)
    • 1 - Market and competitor analysis.mp4 (284.1 MB)
    3 - CMO Strategic Marketing Models, Frameworks, and Annual Plan
    • 1 - Marketing strategy for business objectives - CMO 03 Strategy.pdf (5.4 MB)
    • 1 - Marketing strategy for business objectives.mp4 (406.7 MB)
    4 - CMO Finance Budget, CAC, LTV, ROMI, and Metrics System
    • 1 - Budget and ROMI money under control - CMO 04 ROMI.pdf (4.2 MB)
    • 1 - Budget and ROMI money under control.mp4 (281.2 MB)
    5 - Product and brand management and brand plan development
    • 1 - Product and brand from positioning to Brand Plan - CMO 05 Brand.pdf (3.7 MB)
    • 1 - Product and brand from positioning to Brand Plan.mp4 (449.7 MB)
    6 - Digital and performance marketing under the direction of the CMO
    • 1 - Digital-маркетинг и performance-система - CMO 06 Digital.pdf (3.0 MB)
    • 1 - Digital-маркетинг и performance-система.mp4 (446.1 MB)
    7 - CMO team structure, roles, KPIs, and stakeholder engagement
    • 1 - CMO team structure, KPIs, and reporting - CMO 07 Team.pdf (3.1 MB)
    • 1 - CMO team structure, KPIs, and reporting.mp4 (465.1 MB)
    8 - AI marketing tools, automation, and technologies of the future
    • 1 - AI and technology for CMOs - CMO 08 AI Marketing.pdf (6.4 MB)
    • 1 - AI and technology for CMOs.mp4 (336.5 MB)
    • Bonus Resources.txt (0.1 KB)

Code:

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