Ethnicity in the Fashion Business - Design, Communication and Beyond

  • CategoryOther
  • TypeE-Books
  • LanguageEnglish
  • Total size76.2 MB
  • Uploaded Byfreecoursewb
  • Downloads24
  • Last checkedJan. 27th '26
  • Date uploadedJan. 26th '26
  • Seeders 6
  • Leechers1

Infohash : E012214495FE83A84A31903F3A0DCB988BF6353B

Ethnicity in the Fashion Business: Design, Communication and Beyond



https://WebToolTip.com

English | 2026 | ISBN: 303199020X | 477 Pages | PDF EPUB (True) | 69 MB

This book nstrates the multi-disciplinary nature of the contemporary fashion industry. Edited and authored by leading scholars and industry experts, this comprehensive volume explores how ethnicity influences every facet of fashion―from design and production to marketing and consumption. Drawing on theoretical frameworks, with practical application, this book examines how designers incorporate ethnic motifs and traditions into their collections while navigating issues of cultural appropriation and authenticity. The role of ethnicity in shaping fashion communication and business strategies, including advertising campaigns, social media branding, and runway presentations is further examined. Moreover, it sheds light on the business dynamics of ethnic fashion markets, exploring the challenges, opportunities and future directions faced by entrepreneurs and enterprises within diverse consumer market.

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