Brand Sense - Sensory Secrets Behind the Stuff We Buy
- CategoryOther
- TypeE-Books
- LanguageEnglish
- Total size1.3 MB
- Uploaded Byfreecoursewb
- Downloads37
- Last checkedJun. 24th '22
- Date uploadedJun. 22nd '22
- Seeders 7
- Leechers1
Brand Sense: Sensory Secrets Behind the Stuff We Buy 
https://TutGee.com
English | 2010 | ISBN: 1439172013, 0743267842 | 191 pages | EPUB | 1.3 MB
The definitive book on sensory branding, shows how companies appeal to consumers’ five senses to sell products.
Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing “new car” aroma? Or that Kellogg’s trademarked “crunch” is generated in sound laboratories? Or that the distinctive click of a just-opened jar of Nescafé freeze-dried coffee, as well as the aroma of the crystals, has been developed in factories over the past decades? Or that many adolescents recognize a pair of Abercrombie & Fitch jeans not by their look or cut but by their fragrance?
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