Udemy - Learn To A - B Test Like A Professional

  • CategoryOther
  • TypeTutorials
  • LanguageEnglish
  • Total size530.5 MB
  • Uploaded Byfreecoursewb
  • Downloads31
  • Last checkedSep. 25th '22
  • Date uploadedSep. 24th '22
  • Seeders 4
  • Leechers6

Infohash : 372903CFCA4CE2922096F4C33A110D23EB858043

Learn To A/B Test Like A Professional



https://CourseWikia.com

Last updated 10/2021
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 530.59 MB | Duration: 2h 9m

Run effective A/B tests that increase your company's profitability

What you'll learn
How to run effective A/B tests that increase a website's profitability. From planning and preparation, through to implementing experiments and understanding the results.
Requirements
None
Description
By the end of this course you'll have a clear understanding of A/B testing and how it fits into the overall conversion rate optimisation (CRO) process. You'll be able to set up and run A/B tests that will help you to improve your website's conversion rates.A large number of A/B testing courses out in the marketplace just show you how to set up and run A/B tests. This is all well and good, but they tend to miss out on critical elements within the whole process - like setting and measuring goals, gathering insights and creating problem statements and hypotheses.In this course I take you through the entire A/B testing process, incorporating:Setting a baseline and goals;Gathering insights;What the different types of experiment are;What you should do before, during and after running an A/B testDocumenting your experiments.The course is suitable for both beginners and people with digital marketing experience.It's ideal if:You want to start running A/B tests but don't know where to start.You already work in marketing and want to expand your knowledge.You run a small or medium-sized business and want to increase your sales.

Overview

Files:

[ CourseWikia.com ] Udemy - Learn To A - B Test Like A Professional
  • Get Bonus Downloads Here.url (0.2 KB)
    • ~Get Your Files Here ! 1 - Introduction
    • 1 - Course overview English.srt (3.2 KB)
    • 1 - Course overview.mp4 (49.6 MB)
    • 2 - Tip to finish the course in less time.html (0.4 KB)
    2 - AB testing and the optimisation process
    • 3 - Introduction English.srt (1.8 KB)
    • 3 - Introduction.mp4 (2.7 MB)
    • 4 - Insight gathering English.srt (1.9 KB)
    • 4 - Insight gathering.mp4 (2.4 MB)
    • 5 - Testing and iteration English.srt (1.9 KB)
    • 5 - Testing and iteration.mp4 (2.0 MB)
    • 6 - Targeting and personalisation English.srt (0.9 KB)
    • 6 - Targeting and personalisation.mp4 (1.4 MB)
    3 - Measuring success
    • 10 - Primary vs secondary metrics English.srt (2.1 KB)
    • 10 - Primary vs secondary metrics.mp4 (3.1 MB)
    • 11 - Documenting objectives and goals English.srt (4.4 KB)
    • 11 - Documenting objectives and goals.mp4 (17.9 MB)
    • 11 - Goal-tree-templates.pptx (35.8 KB)
    • 12 - Setting a baseline English.srt (1.4 KB)
    • 12 - Setting a baseline.mp4 (3.6 MB)
    • 7 - Introduction English.srt (0.8 KB)
    • 7 - Introduction.mp4 (4.2 MB)
    • 8 - The importance of a measurement framework English.srt (0.4 KB)
    • 8 - The importance of a measurement framework.mp4 (630.5 KB)
    • 9 - Knowing your toplevel business objectives English.srt (0.9 KB)
    • 9 - Knowing your toplevel business objectives.mp4 (941.4 KB)
    4 - Insight gathering
    • 13 - Introduction English.srt (1.0 KB)
    • 13 - Introduction.mp4 (15.5 MB)
    • 14 - Quantitative and qualitative data English.srt (1.1 KB)
    • 14 - Quantitative and qualitative data.mp4 (1.4 MB)
    • 15 - Analytics insights English.srt (3.9 KB)
    • 15 - Analytics insights.mp4 (20.8 MB)
    • 15 - Google-Analytics-set-up.pptx (35.0 KB)
    • 16 - Heuristic analysis English.srt (2.5 KB)
    • 16 - Heuristic analysis.mp4 (1.7 MB)
    • 17 - Customer surveys English.srt (1.6 KB)
    • 17 - Customer surveys.mp4 (26.4 MB)
    • 18 - Live chat English.srt (2.8 KB)
    • 18 - Live chat.mp4 (6.7 MB)
    • 18 - purechat.pptx (47.1 KB)
    • 19 - Session replay English.srt (2.2 KB)
    • 19 - Session replay.mp4 (7.0 MB)
    • 20 - Online user testing English.srt (1.5 KB)
    • 20 - Online user testing.mp4 (4.6 MB)
    5 - Testing and iteration
    • 1 - Types of experiment.html (0.0 KB)
    • 21 - Introduction English.srt (0.8 KB)
    • 21 - Introduction.mp4 (5.5 MB)
    • 22 - AB testing English.srt (4.7 KB)
    • 22 - AB testing.mp4 (8.7 MB)
    • 23 - Multivariate testing English.srt (3.5 KB)
    • 23 - Multivariate testing.mp4 (8.1 MB)
    • 24 - Multipage testing English.srt (2.0 KB)
    • 24 - Multipage testing.mp4 (2.8 MB)
    • 25 - Split URL or redirect testing English.srt (1.2 KB)
    • 25 - Split URL or redirect testing.mp4 (3.3 MB)
    • 26 - Which types of testing should I do All of them English.srt (1.6 KB)
    • 26 - Which types of testing should I do All of them.mp4 (1.5 MB)
    6 - Before testing
    • 27 - Introduction English.srt (0.6 KB)
    • 27 - Introduction.mp4 (3.0 MB)
    • 28 - Building your team English.srt (3.2 KB)
    • 28 - Building your team.mp4 (5.5 MB)
    • 29 - Experiment planning English.srt (10.0 KB)
    • 29 - Experiment planning.mp4 (12.3 MB)
    • 30 - Prioritising experiments English.srt (3.7 KB)
    • 30 - Prioritising experiments.mp4 (7.4 MB)
    • 31 - Why you need a problem statement English.srt (6.9 KB)
    • 31 - Why you need a problem statement.mp4 (27.2 MB)
    • 32 - Creating a hypothesis English.srt (5.8 KB)
    • 32 - Creating a hypothesis.mp4 (8.6 MB)
    • 33 - Generating ideas to test English.srt (1.6 KB)
    • 33 - Generating ideas to test.mp4 (2.2 MB)
    • 34 - Choosing which segments to target English.srt (7.0 KB)
    • 34 - Choosing which segments to target.mp4 (8.7 MB)
    • 35 - Quality assurance English.srt (6.1 KB)
    • 35 - Quality assurance.mp4 (14.1 MB)
    • 36 - Adding-global-site-tag.pdf (64.7 KB)
    • 36 - Setting up the testing environment English.srt (18.4 KB)
    • 36 - Setting up the testing environment.mp4 (55.7 MB)
    • 37 - Creating an AB test English.srt (6.5 KB)
    • 37 - Creating an AB test.mp4 (29.5 MB)
    • 38 - Setting objectives for your AB test English.srt (5.2 KB)
    • 38 - Setting objectives for your AB test.mp4 (14.1 MB)
    • 39 - Targeting your visitors English.srt (3.5 KB)
    • 39 - Targeting your visitors.mp4 (7.9 MB)
    • 40 - Pushing an experiment live English.srt (1.0 KB)
    • 40 - Pushing an experiment live.mp4 (2.9 MB)
    7 - During testing
    • 41 - Introduction English.srt (0.5 KB)
    • 41 - Introduction.mp4 (3.1 MB)
    • 42 - Knowing when to stop an experiment English.srt (3.8 KB)
    • 42 - Knowing when to stop an experiment.mp4 (2.8 MB)
    • 43 - Understanding pvalue English.srt (1.0 KB)
    • 43 - Understanding pvalue.mp4 (974.8 KB)
    • 44 - Significance and sample size calculators English.srt (5.7 KB)
    • 44 - Significance and sample size calculators.mp4 (19.3 MB)
    • 45 - Onetailed versus twotailed tests English.srt (1.7 KB)
    • 45 - Onetailed versus twotailed tests.mp4 (1.3 MB)
    • 46 - Understanding validity English.srt (2.7 KB)
    • 46 - Understanding validity.mp4 (4.6 MB)
    • 47 - Amending experiments while they are in progress English.srt (3.0 KB)
    • 47 - Amending experiments while they are in progress.mp4 (2.5 MB)
    • 48 - The correct way to ramp up traffic volumes English.srt (1.7 KB)
    • 48 - The correct way to ramp up traffic volumes.mp4 (5.4 MB)
    8 - After testing
    • 49 - Introduction English.srt (0.8 KB)
    • 49 - Introduction.mp4 (5.1 MB)
    • 50 - Analysing and

Code:

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