Marketing Effectiveness and Accountability in SMEs
- CategoryOther
- TypeE-Books
- LanguageEnglish
- Total size8.4 MB
- Uploaded Byfreecoursewb
- Downloads12
- Last checkedOct. 12th '22
- Date uploadedOct. 11th '22
- Seeders 3
- Leechers14
Marketing Effectiveness and Accountability in SMEs 
https://CoursePig.com
English | 2022 | ISBN: 3031098609 | 190 Pages | PDF (True) | 8 MB
This book sheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a multi-method investigation, it includes a knowledge inquiry of marketing knowledge and customer knowledge, a qualitative inquiry utilizing semi structured interviews and thematic data analysis, a quantitative analysis utilizing survey and structural equations modelling, and a case study that employs both narrative (storytelling) data analysis and an accountability audit with a techno marketing SME.
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- 978-3-031-09861-1.pdf (8.4 MB)
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